OK, the director of CNN Digital didn’t say the same word five times, but she could have. Have a specialty, measure what matters, match platform to message, tend to your story after publication, and go in order.

Here’s the flavor of Meredith Artley’s remarks made at Harvard last week and a link to the audio of her presentation:

Artley also discussed how analytics can be used to improve journalism — without compromising an outlet’s commitment to hard news. “It’s not saying, ‘Let’s not do Ukraine because nobody’s clicking on it.’ It’s saying, ‘This is a critically important story — how do we need to position this … to reach the broadest audience?'” she said. “Don’t simplify the argument into ‘data bad, journalistic instinct good.’”

Meredith Artley of CNN Digital: Five rules for modern journalists Journalist’s Resource: Research for Reporting, from Harvard Shorenstein Center.