Good advice from other experts. When confronted with an unfamiliar subject, search to see how those who are experienced in the subject matter treat its special vocabulary and usage.
Editors strive for consistency, but doing so can bug us for other reasons. The Democrats are holding their convention in a building named the Pepsi Center. Editors use formal names of places — even if they’d rather not offer free advertising to the corporate sponsor of the venue. Al Tompkins at Poynter has rounded up perspectives in his blog post.