Old-school printers owned a collection of lead letters and numbers. They set the type for stories and headlines from that font. Limits can be freeing. Printers didn’t stand around every day wondering what typeface was best. They used what they had. I sometimes am overwhelmed by the choices before me. Designer Pablo Stanley, via The Type Snob, offers advice for choosing typefaces that are readable. That’s the point of text — to convey ideas. I even learned to make a real dash on the Mac — option shift hyphen. I know better than to use two em dashes in a row. But I had to practice.